Lighter We Can Do It !


Lighter We Can Do It !

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"We can do it!" is an American poster made in 1943 by J. Howard Miller for the Westinghouse Electric firm so that its workers would contribute to the war effort.

The poster only circulated within the Westinghouse companies in February 1943 before it sunk into oblivion. It was discovered again in the 1980's. The image of this female protesting worker is used to promote feminism and to advertise electoral campaign.